BEYOND is an international digital technology and innovation exhibition taking place in Thessaloniki since 2021. It is the leading meeting place of the most brilliant minds in the region, the most innovative companies, as well as cutting-edge technologies, with the main goal of becoming the leading event of its kind in south-eastern Europe, the Mediterranean, and the Middle East.

From artificial intelligence to virtual reality, the exhibition serves as a hub for networking, knowledge sharing, and hands-on experience with pioneering innovations. BEYOND’s goal is to promote collaboration and the exchange of knowledge and ideas among participants, and to foster the development of innovative technologies and business opportunities.

Beyond 2025 would focus on confronting the practical and sometimes harsh realities of artificial intelligence as it integrates into various aspects of society. The theme revolves around addressing both the promises and challenges of AI, emphasizing transparency, practical impact, and real-world implications.

The conference will explore the dual nature of AI technology: its potential to transform industries and improve lives, alongside the real challenges and limitations that come with its implementation and use. The theme highlights the contrast between the optimistic vision of AI and the practical, sometimes difficult realities that practitioners and users face.

ATHENS – THESSALONIKI

In order to increase the impact of BEYOND and penetrate even more markets and even larger target groups, the exhibition will be organized in odd years in Athens and even in Thessaloniki. BEYOND 2025 will be organized in Athens, seeking to exploit all those comparative advantages of the city, which will complement those of Thessaloniki for the benefit of the exhibition. Thessaloniki and Athens have different and special characteristics, from which arise capabilities that can support BEYOND targeting different demographics of the public, but also other scales of exhibitors.